Services

Have conducted customer research across categories (SPA, Plywood, Paints, B2B Manufacturing, Finance, Food etc.) and across markets (India, Nepal, Vietnam etc.).

I focus on deriving insights that solve the business problem and follow design thinking method to unlock the insights.

Defining the problem is half the strategy. Next is finding the insight that fills the gap in understanding or gives an idea. Final Brand Strategy is a creative solution based on problem definition and the insight.

A good understanding of "What I want the customer to know about my Brand?" and "What customer behaviour I want to change" leads to right content/communication that solves the business problem.